第十一讲

   Section Ⅲ Trying Your Hand
   Applied Writing

　　Business cards can help you to remember people you have met. A clean, creative, professionally printed and visually attractive card conveys a positive first impression that can linger long after your first meeting. Job titles, the company name, your department (if you work for a large organization), as well as contact information ( address, e-mail address, telephone number, fax and mobile-phone numbers) are usually given on business cards. Additionally a succinct description of your company’s business can be helpful.
   Your card should display the same design and basic information as your other marketing materials. However a business card is not a brochure or a catalog; its space is limited, so you must choose the information content and your words carefully. A good approach is to break the essential information down into three areas: identity, credibility and clarity.
   Format of business cards
   Common layout of business cards:
   Sample1
   International Exchange Section
   Binhai Foreign Languages School
         Prof. Lu Yang
         Director
   Address:5 Binhai Road, Binhai City, 116000
   Tel & Fax: 0411-4673289
   E-mail: FLI603@pub.bl.lnpta.net.cn
   Sample 2
   Binhai Electronics Ltd.
         Li Tiegang
        Electronics Engineer
   Address: No.50Chang-Jiang, Binhai
   E-mail: ltg6@pub.bl.lnpta.net.cn
   Tel: 0411-4673289
   Handphone: 13625122445