When
people travel to a conference to increase their professional knowledge,
they are concerned with their own personal development. Their self-esteem
is enhanced.
People also seek esteem from others. It is said that in tourism
“mass follows class”. The implication is that there are places that
special people go, and some go to be like those special people.
To be the first to go to an exotic place, or to go where certain
types of people go, offers some excitement and creates an illusion
of enviable
sophistication among one’s friends.
A combination of needs and desires
has
given impetus to one of the largest industries today-the
travel industry. Nevertheless, people need more than motivations
in order to travel. Two other elements are essential before one
will seriously consider planning a trip; they are leisure and discretionary
income.
Leisure can be defined as freedom
from the necessity to labor. Two aspects of leisure
were and are important in promoting tourism: the time available
for leisure, and peoples’ attitude toward leisure. Since World War
Two, the amount of leisure time available to an individual has,
in
general, increased. The workweek has decreased from
sixty hours to forty hours per week, and the reduction of the workweek
will still continue in most developed countries as well as some
developing countries. In most developed countries as well as some
developing countries. In addition, changing social conditions have
introduced and established leisure time as a way of life, and leisure
became a justifiable
aspect of the society. The increased time available began to be
spent in
the pursuit of recreation and pleasurable activities
other
than work.
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