Regardless of the exact appeal chosen, an advertisement should gain attention, arouse interest, inform and /or persuade, and eventually lead to buying action. An advertisement that fails to gain the receiver¡¯s attention and then hold the person¡¯s interest is ineffective. As it is known that advertising is a nonpersonal sales presentation usually directed at a large number of potential customers, the travel industry has come to realize the tremendous potential of this form of promotion, and during recent decades, advertising has become increasingly important in marketing. In this sense, advertising is an excellent example of the close relationship between marketing communication and promotional strategy.