Language Points | Translation | Comprehension Questions Text A    Advertising   During the ancient tine, how did dealers attract the customers to make purchase decisions? How can we thrive the tourist industry? What do people think the most important means in tourist business is? Which means of advertising is the most effective one mentioned in the passage? Why?         In ancient Greek towns, dealers blew horns to attract customers; in Rome, a goat signified a school. The tourist industry, as a third industry, a service or hospitality industry to promote people-to-people understanding and earn hard currency, cannot survive let alone thrive without a continued increase in the incoming tourist traffic. The sharp increase in travel advertising spending is a convincing point in the importance of travel advertising for business success in this competitive world of tourism, It is encouraging to witness the increasing awareness in travel advertising in Chinese tourism circles. A better approach, however, is to view advertising as having communication objectives that seek to inform, persuade, and remind potential customer of the product or service. Advertising seeks to condition the customer to have a favorable viewpoint toward the product and to promote the likelihood that the customer will buy a particular product or service.