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Advertising
is the growing business of bringing information to a large number
of people for the purpose of simply to make a “target group” respond
in a way to the advertiser’s desires.
广告是一种把信息传递给别人的新兴产业，其目的是传递某种信息，售卖某种产品或服务，或者仅仅是使目标受体对广告者的信息做出反应。
They must figure out how to reach the maximum
number of people at the lowest possible cost.
他们必须弄清楚怎样才能以最低廉的费用来影响最大数量的人群。
The advertising
agency is no other than a service company.
广告公司不仅仅是服务性机构。
Large agencies employ a
great variety of specialists, among whom are writers, artists, photographers,
film-production specialists, musicians, actors, producers, and directors.
Experts in economics, law, accounting, marketing, media, management,
and research are also involved in the advertising business.
一些大的广告公司雇佣了各行业的专家，他们之中有作家，艺术家，摄影师，电影制作专家，音乐家，演员，制片人和导演。经济学，法律，会计学，市场学，传媒，管理和研究方面的专家也参与广告业。
Very often, even such factors as climate, season
of the year, and holidays have a bearing on sales
甚至是象天气，季节，节假日这样的一些客观因素与销售量都有很大的关系。
A customer
may buy a certain brand of face soap because it is used by a glamorous
or favorite movie star or noted sports figure.
顾客购买某一品牌的美容皂，可能是因为某一位迷人的或他们喜爱的电影明星或著名的运动明星在使用它。
When
selecting a new refrigerator, that same consumer may be attracted
by a smart or colorful model. Or perhaps that consumer is most concerned
with how much food the refrigerator will hold and how efficiently
it uses energy.
在挑选一台冰箱时，顾客可能被它的灵巧而鲜艳的外表所吸引，也可能更关心这种冰箱的容量有多大，是否节电。
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