Translation | Comprehension Questions Text B    Advertising     What according to the text is advertising? What must advertisers consider when they choose a medium or a group of media to deliver their message? By whom is an advertising agency appointed and for what purpose? What must the client and the advertising agency try to make sure about when they prepare an advertisement?                   Advertising is the growing business of bringing information to a large number of people for the purpose of simply to make a “target group” respond in a way to the advertiser’s desires. When advertisers choose a medium or a group of media to deliver their message, they must consider the kind of product they plan to sell, and the kind of people who are most likely to buy it. They must figure out how to reach the maximum number of people at the lowest possible cost. The advertising agency is no other than a service company. It is appointed by a client to perform certain functions, including planning, creating, researching, producing, and placing printed advertisements and broadcast commercials for the client. The client and the agency must try to make sure that the right message reaches the right people at the right time. All this requires a great deal of research.