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Advertising
is the growing business of bringing information to a large number
of people for the purpose of simply to make a ¡°target group¡± respond
in a way to the advertiser¡¯s desires.
When
advertisers choose a medium or a group of media to deliver their message,
they must consider the kind of product they plan to sell, and the
kind of people who are most likely to buy it. They must figure out
how to reach the maximum number of people at the lowest possible cost.
The
advertising agency is no other than a service company. It is appointed
by a client to perform certain functions, including planning, creating,
researching, producing, and placing printed advertisements and broadcast
commercials for the client.
The
client and the agency must try to make sure that the right message
reaches the right people at the right time. All this requires a great
deal of research.
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