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Clearness
is the most important characteristic of good business writing.
简明扼要是高水平的商业写作最重要的一个特征。
Ambiguity, vagueness,
cliches and so forth are likely to make it difficult for people to
understand what you want to express.
含糊不清，陈词滥调等第 使人们很难理解你所要表达的内容。
One simple
way to shorten a document is to get rid of the unnecessary long words
and phrases.
使一篇公文简明扼要的最简单的办法就是避免那些冗长的词和短语。
This means
you should share your reader’s point of view and keep your reader’s
needs in mind.
这就意味着你必须站在你的读者的角度，时刻想着读者的需求。
In short,
the above-mentioned principles are ways to ensure good business writing
so as to convey information and to influence the readers.
总而言之，上面提级的原则是确保一篇好的商业写作的方法。一篇好的商业写作不仅可以传递信息而且会更有效地影响读者。
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