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 To
make your writing effective, you may follow some usual principles.
They can be summed up as clearness, comprehensiveness, conciseness,
correctness, consideration and courtesy.
Clearness
is the most important characteristic of good business writing. It
means conveying your message to the recipient without being. It means
conveying your message to the recipient without being misunderstood.
Ambiguity, vagueness, cliches and so forth are likely to make it difficult
for people to understand what you want to express. The wordy jargon
at this point in tine is certainly more difficult to understand than
the simple word now and the word because is a more direct word than
the old expression inasmuch as. It is always necessary to write in
direct, plain and simple language.
Comprehensiveness
requires a complete information the readers will need. This is especially
important in writing a report, i. e. a recommendation report to start
a certain project. A company cannot make a correct decision based
on an incomplete report.
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