Translation | Comprehension Questions
Text B     General Principles of Business Writing
        To make your writing effective, you may follow some usual principles. They can be summed up as clearness, comprehensiveness, conciseness, correctness, consideration and courtesy.
      Clearness is the most important characteristic of good business writing. It means conveying your message to the recipient without being. It means conveying your message to the recipient without being misunderstood. Ambiguity, vagueness, cliches and so forth are likely to make it difficult for people to understand what you want to express. The wordy jargon at this point in tine is certainly more difficult to understand than the simple word now and the word because is a more direct word than the old expression inasmuch as. It is always necessary to write in direct, plain and simple language.
      Comprehensiveness requires a complete information the readers will need. This is especially important in writing a report, i. e. a recommendation report to start a certain project. A company cannot make a correct decision based on an incomplete report.
   
 
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